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ThinkEquity LLC acts as a Co-Manager for Augme Technologies, Inc.'s Follow-On Offering

SAN FRANCISCO, December 2011 — ThinkEquity LLC — A Panmure Gordon Company, a leading investment banking boutique focused on growth companies and their investors, is pleased to announce the completion of a public offering of stock for Augme Technologies, Inc. on November 10, 2011.

The Company issued 9,400,000 shares of common stock at a price of $2.15 per share, raising gross proceeds of approximately $20.2 million. ThinkEquity LLC acted as Co-Manager in this transaction. Augme Technologies, Inc.'s common stock trades on the OTC Bulletin Board under the symbol "AUGT".

Augme Technologies, Inc. (www.augme.com) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme Technologies, Inc.'s AD LIFE™ mobile marketing technology platform uses patented device-detection and proprietary mobile content adaptation software to solve the mobile marketing industry's problem of disparate operating systems, device types, and on-screen mobile content rendering.

The securities described above were offered by Augme Technologies, Inc. pursuant to a prospectus filed with and declared effective by the Securities and Exchange Commission. The final prospectus is available at the SEC's website at www.sec.gov, or by contacting ThinkEquity LLC at 600 Montgomery Street, 3rd Floor, San Francisco, CA 94111, Attn: Prospectus Department (415) 249-2935.

ThinkEquity Contact:

Janet Faleski
Managing Director
T: (212) 468-7083
E: jfaleski@thinkequity.com

Media enquiries:

Nathaniel Webb
Group Communications and Investor Relations Director
T: +44 20 7614 8333
E: nathaniel.webb@panmure.com

About ThinkEquity LLC — A Panmure Gordon Company
Focused on the growth sectors of the economy, ThinkEquity provides research, equity financing, M&A advisory, institutional sales and trading, wealth management and asset management services to institutional investors, corporate and private clients, venture capitalists, entrepreneurs and financial sponsors. As a Panmure Gordon company, ThinkEquity accesses the combined financial expertise of professionals based in San Francisco, New York, Boston, Chicago, London, Liverpool and Geneva. Research-driven, we remain true to our founding principles: the power of growth, focus, deep domain expertise and people. www.thinkequity.com

About the Panmure Gordon Group
Founded in 1876, Panmure Gordon & Co. (PMR.L) is a leading independent institutional stockbroker and investment bank. Encompassing its US franchise, ThinkEquity, LLC, the Group employs approximately 240 professionals across the US, the UK, Singapore and Nyon, Switzerland, offering a blend of transatlantic financial services including research, sales and trading, wealth management and asset management. www.panmure.com